Marketing & Newburyport Realtors
Nearly all Newburyport MA Realtors are professional and follow a strict code of ethics, which is aimed at protecting consumer interests and stimulating cooperative relationships between Realtors. Nearly all homes sell through a Buyer Agent cooperating with a Seller Agent, and it is very much in your interest to hire a Realtor who is respected and appreciated by his colleagues. There is nothing worse for selling your home than hiring a Realtor who badmouths his colleagues and undermines them in his marketing tactics.
If a Newburyport MA Realtor’s marketing tactics and the way you are approached feel at all underhanded, follow your gut and walk away. Is the Realtor looking after you or only after himself? A Realtor promising to sell your house for a minimal commission isn’t leaving room to pay for a Buyer Agent. How is that going to work? Buyer Agents won’t show the property if they aren’t going to be paid. Why would the Listing Agent do this?
Is It About Selling Your Home?
Whether or not your Newburyport MA house sells, having a sign hanging in front of it benefits the listing agent. Listings and open houses provide a steady supply of buyers that the listing agent can sell other homes too. For him, it’s a win/win. Your house may never sell, but he may get 5 other sales out of it. Having lots of listings leads to a lot of sales – but not necessarily of your home.
Pricing your Newburyport MA home is key, and it must be priced to the market. What you paid for and invested in the house is irrelevant to what someone is willing to pay for it. For the reasons mentioned above, an unethical agent will take your listing at too high a price, with no concern for the fact that it will not sell. A very prolific local agent who applies these practices saw 70% of his listings be cancelled, withdrawn or expire in the first quarter of this year because they did not sell. This is very harmful to the seller. Listing with this Realtor most definitely did not put money in the seller’s wallet.
Being A Exceptional Newburyport MA Realtor
It takes time and dedication to serve Buyers and Sellers as well as take care of their best interest. For one Realtor, 5 or 6 transactions per month is a very full plate, if he is doing his job honestly and correctly. A listing agent should attend home inspections, for example, and that takes a half day. Is he there for showings? Is he holding regular open houses? Does he have time to be attentive to the details that protect your best interests?
Is the Realtor using gimmicks to get your business that have nothing to do with the quality of service? Why? We are all suspicious of salesmen who use gimmicks to get our signature, and that certainly should apply when dealing with someone who is supposed to protect our most valuable investment.
There are some GREAT Realtors in the Newburyport MA Area. There is no need to go with any Realtor who is using questionable tactics to enrich himself at the cost of his clients. Beware of gimmicks, mass mailings, false promises, and anything that sounds too good to be true.